If you’ve heard about done-for-you (also known as Private Label Rights or PLR) content, you may feel that it’s too good to be true. You get content that is already created for you. Someone else spent the time (and had the knowledge) to create something, and you can use it as your own.
When you use PLR content, you have the right to use it however you want (within the limits of the license, of course.) What makes it even better is that you can change as much or as little of it as you want. If you really wanted, you can use it as is, and not make a single change.
The question many people have when first using PLR content, is “If everyone is buying the same content, won’t there be the same thing everywhere?” The answer to that is no, there won’t be. First of all, many people buy PLR content and plan on using it at a later date. Sometimes that later date never comes. I’ve heard the statistic that only 10% of people who buy PLR will even use it. As for the people that do use it, many of them will use it in different ways.
While someone might use the done-for-you content to make it into a course, another person might break it up and put it into emails to their list. Another person might post it on their blog. Yet another person might use it for coaching! Of course, this is all possible as long as the license says you can. Often certain things can’t be posted on your blog and you must charge for the content. Otherwise, you can usually do almost anything with the content. Make sure you read what the terms are before you buy it, and you’ll be set.
Before we get to what you should change when you buy PLR content, let’s talk about why. If you bought high quality content that already sounds good, why would you want to change it?
The first reason is because if there are 10 people selling a course with the exact same name, people are going to be confused. Is it the exact same course? Or do they all like the same title? Someone will have no idea what’s going on, and will likely go look somewhere else to learn.
Another reason you want to make some changes is because you want it to look like it’s coming from you. When you make some slight changes, it can sound like you wrote it. It’ll be consistent with your other content and no one would even realize that you didn’t write this content.
Yet another reason to make changes to PLR content is if it’s going to be on the web for anyone to read. If you put up a PLR blog post, and don’t make any changes, there’s a good chance that there will be at least another person if not more with the same article posted.
When Google and the other search engines see this, they aren’t going to send traffic to all of the articles. Why would they, when they’re exactly the same? They’re going to only send traffic to the one that they think is the best. Odds are, that won’t be your blog.
If you make even a few changes, now your article is unique and has more of a chance of being in the search engines. That means that when people search for terms that are in your article, you’ll get traffic!
The next question people have when using PLR content, is what should they change? I mean, what’s the point of buying PLR content if you have to change everything?
The good news is you don’t have to change everything. Depending on what you’re creating, you’ll want to change a different amount of things. But here are the things you should consider changing, and why you should consider them.
No matter what PLR content you get, it’ll come with a title. The title of an article. The title of a product, or a report.
This is something you have to change. I’m sorry, but this is the first thing someone sees, and if they see a title that they’ve seen other places, they will move on. There will definitely be people out there who won’t change the title. So if you do nothing else, make sure you change the title. It doesn’t have to be completely different either. Add a few words, or take away some of the words. Change the order around. Make them different! At this point you’ve already done more than some of the other people out there with the same done-for-you content. If you don’t change anything else, you’ve done the absolute minimum now.
You have a certain writing style. Everyone does. When you read the PLR content, does it sound like you? You probably don’t need to make too many changes to make it sound more like it came from you.
This way the content sounds like you wrote it. It will be more consistent with other content that you create and put out there. It’ll feel like it was written by you, even if it wasn’t. It often doesn’t take many changes, but when you go through the content, if you’d say something in a different way, change it. It shouldn’t take more than a few minutes, and your content will then be more consistent, and unique too!
Don’t flip out yet. If you just read that you have to change the content and you’re wondering why you purchased PLR content in the first place, you can relax.
What I mean by that, is to go through the content and see what you want to change. Is there something that you don’t like? Delete it. You don’t need a reason. It’s now your content and if you don’t like it, you can change it.
Is there something that you would add to a paragraph? Go right ahead, there’s nothing wrong with taking a few minutes and adding more content in. Maybe an article talked about 3 ways to do something, and you have an idea for a 4th. Add that in. Now the content is more unique.
This is a great time to add any knowledge you have that you think would make the content better. It doesn’t have to be a lot, but if you think it would be better with your content added, go right ahead. If you have any thoughts you want to add, you can do that as well.
What if the content is something that your audience is paying for, or is getting emailed? In other words, what if the content isn’t out there on the web for the search engines to send traffic to?
Then you don’t have to change any of the content if you don’t want to. Personally, I’d still go through and change it to make it sound more like me, and add/delete anything that I wanted to change. But it isn’t a big deal if you don’t change anything at all if you don’t want to. It’s more of a choice than something you need to be doing.
When you use PLR content, it will take a lot less time for you to make a few changes than to create something from scratch. You can still put your spin on things and say the things you want to say (in the way you want to say them.) Using PLR can save you a lot of time, and can end up earning you a lot more money. You can get more traffic to your website, have products to sell as your own, and a lot more, without doing most of the work.