I Didn’t Know that About Duplicate Content

Duplicate Content

I’ve heard about duplicate content…and how you don’t want to have it of course, but I never really knew EXACTLY what they meant by that. I had always just assumed that it meant that if you post something on your website, that you don’t want to post it somewhere else as well.

It turns out that I was wrong! I just read a really interesting article from Sharyn Sheldon called “The Truth about Duplicate Content” and I’m really glad I did.

Duplicate content is when you have the same exact content on more than one place ON YOUR WEBSITE! So if you post an article on your website, and then somewhere else, it isn’t duplicate content.

But…

Since the search engines are only going to show search results for ONE of the articles if they are exactly the same…yours probably won’t be the one that it chooses. It’ll be the one that has more authority.

At that point, you may say…”Well then why would I ever post my article somewhere else, if people will be directed towards the other site?” Well, this is why…

People who are reading your article on other sites that have more authority than yours trust those places! So when they see your article there, they “transfer” some of that authority to you and think more highly of you.

They might have never clicked the search results to go to your site, but would for the other site, and therefore will see your article!

Plus, in every article you write (especially when it’s on someone else’s site) you should be linking to something. Is your goal to get them to buy something? Is your goal to get them to sign up to your list? Either way, if there is a link on the article, they’ll still do what you want, even if they didn’t go to your site to see the article.

So while yes, you may want to put the post on your site first…after a while, be happy to put the same post somewhere else! And it turns out we don’t need to worry about duplicate content at all — because it isn’t since it’s on another site!

Enjoy,
Jessica

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