You have a blog, and you’re posting to it on a regular basis. That’s great! Now what? Now you need to promote your blog. You need to get traffic to your blog so that people can read your content. You want them to learn from it, and act on it.
By promoting your blog, you’ll be able to get a wider audience, grow your business, and earn more money. There are many promotion methods that you can use to get the word out about your blog. Some work better than others, but it’s worth trying many methods as you never know which will work best for you.
Try these six effective methods to promote your blog and generate more revenue.
1. Search Engine Optimization
This is something that you must think about while writing your blog post. Search engine optimization (SEO) is likely near the top way to promote your blog. Optimizing your website for search engines can ensure that your blog appears higher in search results. This will lead to more traffic and, ultimately, more revenue. Many factors contribute to a website’s SEO, but some of the most important include keywords, backlinks, and being mobile-friendly.
Remember while you’re writing though, that you content is for people. If you try to keyword stuff or write content for the search engines, it will show. The people who come to your site to read your content won’t like how it reads, and won’t be back a second time. Find a way to not only be SEO friendly, but write for your reader.
2. Use Social Media Marketing
You should promote your blog on social media as well. Social media will allow you to get in front of more people. Those who would have never found you via a search engine can easily find you on social media. On top of sharing your own content, you should also engage with others. When you share their content, they’ll often reciprocate and share yours as well.
When posting, make sure you’re doing so regularly, use hashtags, and vary the types of content you have. You want people to be interested in your content so that they’ll follow you and pay attention to your content.
Make sure you go where your audience is. There are many different social media platforms out there, and you can’t be everywhere. There isn’t enough time in the day. What you need to do is find out where your audience is. If they’re on a few specific platforms, then that’s where you should spend your time posting.
3. Use the Power of Email Marketing
When someone comes to your website and reads a blog post, there is a good chance that they’ll never come back. It’s nothing personal, but once they leave there won’t be anything that will remind them to return. When you collect email addresses from your readers, you can contact them over and over again. This will allow you to share new content that you’ve posted on your blog. Since they have already been there and liked what you wrote, there is a much better chance that they’ll go back. This way they’ll get to know you better and like you more. As they do, they’ll want to return to your blog to see what you have to say.
There are other benefits to email marketing as well. You can promote special offers on your website, and send a link sharing them with your audience. You can also promote affiliate products. This will allow you to earn money directly from your emails.
4. Host Events or Webinars
If you’re looking to grow your audience, consider offing value-packed events or webinars. You can either offer something for free, or charge for the high quality content that you’re going to provide. People like learning live, whether in person or on a webinar. It’s perceived as high value and they’ll think highly of you for doing so. This will help them become part of your audience and come back to your site again and again.
5. Sell Products or Services
When you have products or services to sell, your blog is the right platform for promoting these items. If you write blog posts that highlight the benefits of your products or services, you’ll drive more traffic to your blog. It will also help you generate more sales of your products. Your audience will learn more about why the product or service is right for them, and how it will help them.
6. Guest Post
Guest posting can help get more people to your blog in a few different ways. When you write a post on someone else’s blog, you can put a link to your blog in it. People that may have never found your blog before will now hear of it and may click on that link. Also, you’ll now have a link to your website on someone else’s. As long as the blog owner doesn’t put a “no-follow” in when they put the link in to your blog, you’ll get some SEO for that link.
Now you’re getting more people to your website from two different ways. First are the people who are reading your post on the blog that you guest posted on. The other way is that now that your blog has another link going to it, you might be a little higher in the search engine results.
Even if the website owner uses a no-follow link, it’s still worth guest posting. It’s great to get your content in front of other people. Some of them will be interested in what you have to say. If they are, they’ll click on the link to your site and may start following you or get on your list.
By using these six strategies, you can promote your blog more effectively and generate more revenue. But, first, you must understand that promoting your blog takes time and effort. So be patient, consistent, and creative, and you’ll eventually see the results you want.