Email marketing is a great way to build and grow a relationship with your audience. It can also help them get to know you better, learn from you, and purchase from you in the future.
Having an email list enables you to send email messages at intervals. This will result in increased engagement and customer retention. It helps you create an emotional connection with your customers. They’ll be getting content that interests them and will be learning more about you at the same time.
Building an email list is not about gathering email addresses to add to a database. It’s about starting, growing, and nurturing relationships with those subscribers. It’s about providing value to them, so that they want to keep getting emails and learning from you.
When you first start an email list, you may wonder how you will ever get to a point where you have many people on it. The good news is there are many ways to build your list, and most of them don’t cost a thing.
Here are seven ways to your your email list quickly:
1. Start With Your Website
Your website is a great place to start building your list. If someone comes to your site and likes what they see, you want to be in contact with them.
This is where you can offer them a free opt-in on your site. Come up with something that you can give them for free. Then, tell them that as soon as they give you their email address, they can have that item. It can be an eBook, course, checklist, worksheet, or anything else you can dream up. Once you have this, you can put a box in your header or on your sidebar offering this item in return for their email address. You can also add a pop-up form to get someone to sign up for your list as well.
2. Start a Giveaway or Competition
Giveaways offer a fun and effective way to build your mailing list. They typically have a desirable prize but are not so hot that people don’t want to take the risk of entering. Prizes should be something digital, so you can easily give them away.
The easiest way to do this is to give someone an entry for signing up to your list, but you can add on to that as well. You can offer additional entries into the contest if they post about it on social media. You can choose to give an entry for each different place someone posts about the giveaway. This way you’re not the only one that’s trying to get people to your list. The subscribers who have already signed up will be motivated to let others know about the contest as well.
3. Join a Bundle (Free or Paid)
If you’re willing to give away a product that you’ve already created, you can join a bundle. This is where someone will sign up with the bundle creator (either for free, or after paying for it) and they get access to all of the products in the bundle. The key is that in order to get your specific product, they first have to sign up to your list. Then they get the product.
Since there are many people who will be promoting this offer – the person who is hosting the bundle as well as all of those in the bundle, you’ll have a lot of opportunities to get more people on your list.
This is a great thing to do when you don’t have many ideas of how to get people on to your list, and don’t have a big audience yet. Since other people (many you don’t know) will be promoting, there will be a much bigger audience for your offer than you could have gotten to it. This means that you should end up with many new people on your list, and it didn’t cost you anything.
4. Post on Social Media
There are many different forms of social media out there. Wherever your audience is, you should try to be there too. Post helpful things, and also make sure you’re sending people to your free opt-in. This is a great free way to build your list.
5. Use Facebook Ads
Facebook ads let you grow your email list and generate more leads by creating a “lead ad.” They allow for a highly targeted approach, which helps you reach the exact audience you’re looking for.
6. Pay for an Email Ad or Solo Emails
There are many services out there that will let you include an ad in someone else’s email, or send your own solo email to someone else’s list. This way it doesn’t matter how small your list is, you can send what you want to a list that someone else owns.
One smart thing to do with this is to pay for an ad or solo email that goes to your free opt-in. This way you’re building your list whenever someone who gets that email decides they like your opt-in. One such service that offers solo email is Udimi. I’ve been using them for years, and it really works. You pay for how many clicks you want to get to your web page, and they’ll keep sending traffic to their list until that many people have clicked on it.
This way you’re guaranteed a certain number of clicks to your website. Not everyone will sign up of course, but at least you know they’ll see what you’re offering. Some of them will sign up, and you’ll have a bigger list than when you started out as long as you’re offering a good opt-in.
7. Ask For Email with Purchases
If you sell products, the easiest way to build your list is to require an email at purchase. This way, you can send information about the product they are using and update them on other important details. You can also put them on your general list, where you teach them about the niche they’re interested in, and promote things as well.
Growing an email list is the best way to build revenue and retain an audience. You don’t need to use all of these tips right away to see more results with your email marketing campaign. Instead, start with the one that looks the most rewarding and the easiest for you to get started. The more you optimize and build your email lists, the more success you will have in the long run.