You know social media is important for growing your business, but let’s be honest – figuring out what to post can feel like a never-ending struggle.
Maybe you’ve spent time crafting the perfect post, only to hear crickets. Or maybe you’ve posted consistently, but you’re not attracting the right people…the ones who actually want to buy from you.
So, what should you post to attract your ideal customers and turn followers into buyers? Let’s break it down into simple, actionable strategies that won’t take hours out of your day.
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Speak to Your Ideal Customer’s Biggest Struggles & Desires
People pay attention to posts that feel relevant to them, so make sure your content speaks directly to their problems, goals, and interests.Ask yourself:
- What is my ideal customer struggling with right now?
- What do they really want?
- What common mistakes are they making?
Post Ideas:
- “Are you struggling to get consistent sales in your online business? Here’s why your content might not be converting (and how to fix it)…”
- “You don’t need thousands of followers to make money online. You just need THIS…”
Pro Tip: Use the words your audience actually uses. Pay attention to the way they describe their struggles (in Facebook groups, comments, or messages) and use those same words in your posts.
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Share Quick Wins & Actionable Tips
If you want people to follow, engage, and eventually buy from you, prove that you can help them. One of the best ways to do that? Share quick, actionable tips that get results.Post Ideas:
- Step-by-step “How-To’s”: “Want more engagement on your posts? Try this simple trick…”
- Do’s & don’t lists: “3 things NOT to do when writing sales copy (and what to do instead)”
- Fast-action tips: “Try this 5-minute productivity hack to get more done today!”
Pro Tip: Posts that help people immediately build trust. If they see value in your free content, they’ll assume your paid offers are even better.
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Share Personal Stories That Build Connection
People don’t just buy from businesses – they buy from people they know, like, and trust. If your social media feels too polished or “business-like,” you might be missing the chance to connect on a personal level.Story Ideas:
- A struggle you’ve overcome (and what you learned)
- A behind-the-scenes look at your daily life or business
- A personal “aha” moment that changed how you do things
Example Post: “A few years ago, I was posting on social media every day but getting zero clients. It was exhausting. Then, I made one small shift that changed everything – here’s what I did…”
Pro Tip: You don’t have to overshare. Just share enough to be relatable and real.
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Position Yourself as an Authority (Without Sounding Arrogant)
You want to be seen as a go-to expert, but that doesn’t mean you have to act like you know everything. The best way to position yourself as an authority? Teach, inspire, and show proof of results.Post Ideas:
- Myth-busting posts: “You don’t need a fancy website to get clients. Here’s what actually matters…”
- Case studies or client wins: “One of my clients just hit their first $10K month! Here’s how they did it…”
- Lessons from your experience: “After 5 years of running my business, here’s what I wish I had known sooner…”
Pro Tip: The key is to be helpful, not boastful. Show expertise by teaching rather than just talking about yourself.
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Share Behind-the-Scenes Content
People love getting a peek behind the curtain. This makes them feel like they’re part of your journey and helps build a deeper connection.Post Ideas:
- A sneak peek of a product or course you’re working on
- A look at your workspace or daily routine
- A “before and after” transformation (your work process, a client result, etc.)
Example Post: “I’m in full-on creation mode today! I’m working on a brand-new [offer] that’s going to help you [big benefit]. Here’s a little sneak peek…”
Pro Tip: Behind-the-scenes posts humanize your brand and make people more invested in what you do.
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Engage with Your Audience (Instead of Just Posting & Leaving)
The best way to attract engaged followers? Start conversations instead of just broadcasting messages.Post Ideas:
- Ask a simple question related to your niche (“What’s your biggest struggle with social media right now?”)
- Run a poll (“Which logo design do you like better? A or B?”)
- Post a “this or that” choice (“Would you rather have more time or more money?”)
Pro Tip: Engagement leads to visibility. The more people interact with your posts, the more the algorithm will show your content to others.
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Promote Your Offers (Without Feeling Salesy)
Your followers won’t magically know about your products or services unless you talk about them…but you don’t have to sound pushy to do it.How to Sell Without Feeling Salesy:
- Teach first, sell second. Provide value, then introduce your offer as the next step.
- Show results, not just features. Instead of “My course has 10 modules,” say, “This course will help you go from overwhelmed to confident in 30 days.”
- Use testimonials or client results. Let the success stories of others do the selling for you.
Example Post: “If you’ve been struggling to stay consistent with content, I’ve got you covered! My [product name] gives you a simple, done-for-you content plan so you can stop overthinking and start posting. Grab it here: [link]”
Pro Tip: Aim for an 80/20 mix—80% value-based content, 20% promotions. That way, selling feels natural, not forced.
Final Thoughts: Post Smarter, Not Harder
You don’t have to post all day to attract your ideal customers. You just need to post the right kind of content consistently.
Quick Recap:
- Talk about their struggles & desires
- Share quick, valuable tips
- Tell personal stories to build connection
- Position yourself as an authority (without bragging)
- Share behind-the-scenes content
- Start conversations & boost engagement
- Promote your offers in a natural way
Now that you’ve read this, pick 2-3 types of posts from this list and start testing them in your content strategy!
