If you’ve ever wondered how to make consistent sales in your online business without constantly launching new products or chasing new customers, a low-ticket offer might be your secret weapon.
A well-crafted low-ticket offer (something priced under $50, often between $7-$37) can lead to bigger sales and long-term customers, but only if you set it up strategically. Otherwise, it’s just another product that takes up time without delivering real revenue.
Let’s walk through exactly how to create a low-ticket offer that not only sells but also funnels buyers into your higher-priced offers with ease.
Step 1: Choose a Low-Ticket Offer That Solves a Specific Problem
Your low-ticket offer needs to provide a quick, tangible win for your audience. Think of it as the first step toward a bigger transformation.
What Makes a Great Low-Ticket Offer?
- Solves a clear, urgent problem
- Easy to consume & implement (shouldn’t take weeks to get results)
- Leads naturally to your next paid offer
Examples of Low-Ticket Offers That Convert
- A mini-course on how to get more engagement on Instagram
- A done-for-you template pack for social media posts, email sequences, or sales pages
- A quick-start guide or workbook that helps them take action fast
- A 30-minute workshop with actionable takeaways
- A challenge that gets them a result in a few days
Pro Tip: The best low-ticket offers solve a pain point your audience already knows they have. If you have to convince them they need it, it’ll be harder to sell.
Step 2: Price It for Maximum Conversions
The sweet spot for low-ticket offers is usually $7 – $37.
- 7-$17: Best for impulse buys and getting new customers fast
- $27-$37: Works well if you include templates, swipe files, or additional value
The key? Price it low enough to be an easy “yes” but valuable enough that they feel like they’re getting a steal.
Pro Tip: If you have an email list or audience already, ask them what they’d pay for it. You might be able to price higher than you think!
Step 3: Make It a No-Brainer with Bonuses
People love a good deal—so add bonuses that increase the perceived value. These should complement the main offer without overwhelming buyers.
Great Bonus Ideas:
- Checklists & cheat sheets that simplify implementation
- Exclusive video tutorials with extra tips
- Templates or swipe files that save them time
- A private Q&A session or coaching call for added support
Pro Tip: Frame your bonuses as limited-time offers to encourage fast action!
Step 4: Create an Irresistible Sales Page
Your low-ticket offer doesn’t need a huge, complicated sales page – but it does need to be clear, compelling, and easy to buy.
What to Include on Your Sales Page:
- A strong headline that highlights the main benefit (“Get More Sales in 7 Days – Without Ads or a Big Audience”)
- A clear description of what they’ll get and how it helps
- Bullet points highlighting quick wins & benefits
- Social proof (testimonials, screenshots, or personal success stories)
- A simple, easy-to-click buy button
Pro Tip: If you don’t have testimonials yet, offer a beta version to a small group at a discount in exchange for feedback!
Step 5: Add an Order Bump for More Revenue
Want to double or triple your revenue from the same number of buyers? Add an order bump (a small additional offer on the checkout page).
Examples of Order Bumps:
- A workbook that helps them apply what they just bought
- An extended version of the product with extra content
- A private Q&A session or coaching call
Pro Tip: Keep your order bump relevant and under $47 to maximize conversions.
Step 6: Use an Upsell to Lead to Bigger Sales
A low-ticket offer is just the beginning. The real goal? Guide buyers to your higher-priced offers.
How to Create a Smart Upsell:
- Offer something that builds on what they just bought (not something completely different)
- Price it between $47 – $197 for best results
- Keep the sales page simple. Don’t overcomplicate it
Example Upsell Funnel:
- $17 Low-Ticket Offer: “Instagram Engagement Booster” mini-course
- $47 Order Bump: “30 Instagram Captions That Convert” swipe file
- $97 Upsell: “Instagram Growth Accelerator” full course
Pro Tip: Even if only 20% of buyers take the upsell, you significantly increase your revenue!
Step 7: Drive Traffic & Automate Sales
Now that you have your low-ticket funnel, it’s time to get buyers on autopilot.
Where to Promote Your Low-Ticket Offer:
- Your Email List: Send a launch email and add it to your welcome sequence
- Social Media: Pin a post about it, create reels, and share testimonials
- Your Website: Add a banner or pop-up
- Paid Ads: If it’s converting well, test low-cost Facebook or Instagram ads
Pro Tip: Don’t just promote it once – keep mentioning it in emails, content, and social media so new followers see it!
Final Thoughts: Low-Ticket Offers Can Lead to Big Business Growth
A well-crafted low-ticket offer isn’t just about making a few sales. It’s about attracting buyers who trust you and are ready for bigger investments.
Recap of the Key Steps:
- Choose a specific, problem-solving low-ticket offer
- Price it for easy conversions ($7-$37)
- Add bonuses to increase value
- Create a simple but compelling sales page
- Offer an order bump for extra revenue
- Use a smart upsell to lead to bigger sales
- Promote consistently and automate sales
A strong low-ticket offer can fuel your business growth, build your audience, and lead to high-ticket sales – all without spending hours selling every day.
Ready to make your low-ticket offer work for you? Start with something simple, put it out there, and tweak as you go!
